5. Collection of Personal Data
In principle, we do not collect or use any personal data when you visit our website. This only happens if it is necessary to provide a functioning website as well as providing our contents and services. The collection and use of personal data of our users take place regularly only after the users’ consent. This does not apply in cases where prior consent cannot be obtained for factual reasons and where processing of the data is permitted by law.
In the following we would like to inform you about the type, scope and purpose of our data handling within the scope of this website:
5.1 Server Log Files
Every time you visit our website, the user’s access data required for use and billing purposes are stored on our server in a protocol file (log file) which your browser automatically transmits to us.
These are:
- browser type/ browser version
- operating system used
- date and time of the server request
- IP address of the computer requesting the website;
- Website from which access was made (referrer URL)
- files called;
- amount of data transferred.
The log file is stored for the following purposes:
- Evaluation of file retrieval for statistical purposes;
- System security and stability of the website
- Checking for non-contractual or otherwise illegal use, provided that there are actual indications for this.
The legal basis for this data processing is Art. 6 Sect. 1 Sentence 1 lit. f GDPR. Our legitimate interests follow from the above-mentioned purposes for data collection. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally. We do not merge this data with any other data sources.
5.2 Cookies
After the user logs on to our website, so-called “cookies” are stored on the user’s computer.
A cookie is a small text file in a designated directory on your computer. This file is used to identify the user’s computer for the duration of the session. Cookies cannot generate any manipulations at the respective end device of the user and can – most easily in the browser – be deleted manually at any time.
You can individually set the handling of cookies in your Internet browser so that cookies are rejected or only accepted after confirmation. The cookies, here so-called “session cookies”, serve the purpose of expanding the functions of our Internet offer and to make your use as comfortable as possible. We would like to point out that if you refuse cookies, not all components of our application will function properly.
The processing of data by cookies is necessary for the aforementioned purposes in order to safeguard our legitimate interests and, where applicable, those of third parties pursuant to Art. 6 Sect. 1 Sentence 1 lit. f GDPR.
5.3 Usage Data
We collect and use personal data on the basis of Art. 6 Par. 1 Sentence 1 b) GDPR from you, as far as this is necessary to enable the use of our Internet offer (usage data).
If pseudonyms are used, we may also create user profiles for the purposes of advertising, market research and the demand-oriented design of our Internet offer.
You have the right to object to this use of your data at any time. We may not combine the user profiles with data about the bearer of the pseudonym.
5.4 Data in Connection with your Contact
If you send us enquiries using the contact form, your details from the form, or via the e-mail address provided, will be stored for the sole purpose of processing the respective enquiry and in the event of follow-up questions. We will not pass this data on to any third parties without your consent. The corresponding data is used on the basis of Art. 6 Sect. 1 Sentence 1 b) GDPR in the context of processing your request.
5.5 Webshop
If you would like to order from our webshop, it is necessary for the conclusion of the contract that you provide personal data which we need for the processing of your order. Required information for the execution of the contracts are marked separately, additional information is voluntary. We process the data provided by you to process your order. The legal basis for this is Art. 6 Sect. 1 Sentence 1 lit. b GDPR.
We may also process the information you provide to inform you of other interesting products in our portfolio or to send you e-mails containing technical information.
We are obliged by commercial and tax law to store your address, payment and order data for a period of ten years. However, after two years we will limit the processing, i.e. your data will only be used to comply with legal obligations.
To prevent unauthorized access to your personal data, especially financial data, the order process is encrypted using TLS technology.
5.6 Tracking Procedure
The use of tracking tools is based on Art. 6 Par. 1 Sentence 1 lit. f GDPR. In this way, within the framework of our legitimate interests in this respect, we want to ensure that our website is designed to meet requirements and continuously optimized (by means of statistical evaluations).
Use of Google Analytics
Our website uses Google Analytics, a web analysis service of Google Inc. (“Google”), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses so-called “cookies” which are text files placed on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de). An opt-out cookie is set to prevent future collection of your data when you visit this website.
Please note that the code “anonymizeIp” has been added to Google Analytics on this website to ensure anonymous collection of IP addresses (so-called IP masking). We use Google Analytics exclusively to evaluate data from double-click cookies and also AdWords for statistical purposes. If you do not want this, you can disable it using the Ads Preferences Manager (http://www.google.com/settings/ads/onweb/?hl=de).
Furthermore, as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Google. For more information, please see Google’s privacy policy and terms of use at http://www.google.com/analytics/terms/de.html, or at https://www.google.de/intl/de/policies/.
The use of tracking tools is based on Art. 6 Par. 1 Sentence 1 lit. f GDPR. In this way, within the framework of our legitimate interests in this respect, we want to ensure that our website is designed to meet requirements and continuously optimized (by means of statistical evaluations).
5.10 Using YouTube Plug-Ins
Our website uses the plugin function of the YouTube platform of Google Inc. (“Google”), San Bruno, California, USA.
Every time you visit our website, a connection to YouTube’s servers is established. The YouTube server will be informed of your visit to our website. To our knowledge, personal data will not be stored. However, if you are logged into your YouTube account, you would allow YouTube to associate your browser history directly with your personal profile.
You have the option of deactivating this assignment if you log out of your account beforehand.
For more information, please see YouTube’s privacy policy at https://www.youtube.de/t/privacy.
5.12 Use of Google Maps
On this website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.
By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, the above data (5.1) will be transmitted. This is regardless of whether Google provides a user account that you are logged into or whether no user account exists. If you are logged into Google, your information will be directly associated with your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such evaluation takes place in particular (even for not logged-in users) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles whereby you must contact Google to exercise this right.
For more information about the purpose and scope of data collection and its processing by the plug-in provider, please refer to the provider’s privacy policy. There you will also find further information about your rights in this regard and setting options for the protection of your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.